Basic marketing research
by
 
Churchill, Gilbert A.

Title
: 
Basic marketing research

Author
: 
Churchill, Gilbert A.

ISBN
: 
9781439041390
 
9781439041406

Personal Author
: 
Churchill, Gilbert A.

Edition
: 
7th ed.

Publication Information
: 
Mason, OH : South-Western Cengage Learning, ©2010.

Physical Description
: 
xxvi, 594 pages : color illustrations ; 29 cm

Abstract
: 
This International Edition provides a framework for the choices and decisions that must be made by managers-an important aspect of marketing research-because decisions made in one stage of the process have consequences for other stages.

Subject Term
: 
Marketing research.
 
Marketing research. (OCoLC)fst01010284

Added Author
: 
Brown, Tom J.
 
Suter, Tracy A.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC PietermaritzburgGeneral Books000103341658.8 CHU1
VC PietermaritzburgGeneral Books000103344658.8 CHU2