Market segmentation : conceptual and methodological foundations
by
Wedel, Michel.
Title
:
Market segmentation : conceptual and methodological foundations
Author
:
Wedel, Michel.
ISBN
:
9780792386353
Personal Author
:
Wedel, Michel.
Edition
:
2nd ed.
Publication Information
:
Boston : Kluwer Academic, c2000.
Physical Description
:
xxii, 382 p. : ill. ; 24 cm.
Series
:
International series in quantitative marketing
Series Title
:
International series in quantitative marketing
General Note
:
"ISQM8"--back cover.
Contents
:
Pt. 1. Introduction. 1. The Historical Development of the Market Segmentation Concept. 2. Segmentation Bases. 3. Segmentation Methods. 4. Tools for Market Segmentation -- Pt. 2. Segmentation Methodology. 5. Clustering Methods. 6. Mixture Models. 7. Mixture Regression Models. 8. Mixture Unfolding Models. 9. Profiling Segments. 10. Dynamic Segmentation -- Pt. 3. Special Topics in Market Segmentation. 11. Joint Segmentation. 12. Market Segmentation with Tailored Interviewing. 13. Model-Based Segmentation Using Structural Equation Models. 14. Segmentation Based on Product Dissimilarity Judgements -- Pt. 4. Applied Market Segmentation. 15. General Observable Bases: Geo-demographics. 16. General Unobservable Bases: Values and Lifestyles. 17. Product-specific observable Bases: Response-based Segmentation. 18. Product-Specific Unobservable Bases: Conjoint Analysis -- Pt. 5. Conclusions and Directions for Future Research. 19. Conclusions: Representations of Heterogeneity.
20. Directions for Future Research.
Abstract
:
"This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model."--BOOK JACKET.
Subject Term
:
Market segmentation.
Market segmentation -- Statistical methods.
Added Author
:
Kamakura, Wagner A. (Wagner Antonio)
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015751908 | 658.802 W391M 2000 | 1 |