Essentials of marketing research : an applied orientation
by
Malhotra, Naresh K.
Title
:
Essentials of marketing research : an applied orientation
Author
:
Malhotra, Naresh K.
ISBN
:
9781741032215
Publication Information
:
Frenchs Forest, NSW. : Pearson Education, c2004.
Physical Description
:
xvi, 418 p. : ill. ; 26 cm.
General Note
:
Includes index.
Summarised version of the 2nd ed. of the same title published in 2002.
Subject Term
:
Marketing research.
Marketing research -- Methodology.
Added Author
:
Malhotra, Naresh K.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015749704 | 658.83 M249E 2004 | 2 |
| IIEMSA | General Books | 33168015709070 | 658.83 M249E 2004 | 3 |