Marketing engineering : computer-assisted marketing analysis and planning
by
 
Lilien, Gary L., 1946-

Title
: 
Marketing engineering : computer-assisted marketing analysis and planning

Author
: 
Lilien, Gary L., 1946-

ISBN
: 
9780130355492

Personal Author
: 
Lilien, Gary L., 1946-

Edition
: 
2nd ed.

Publication Information
: 
Upper Saddle River, N.J. : Prentice Hall, c2003.

Physical Description
: 
xxiv, 518 p. : ill. ; 26 cm.

General Note
: 
Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.
 
Previous ed.: Reading, Mass. : Addison-Wesley, c1998.

Subject Term
: 
Marketing -- Data processing.
 
Marketing -- Decision making -- Mathematical models.
 
Marketing -- Decision making -- Data processing.

Added Author
: 
Rangaswamy, Arvind.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015712207658.8020285 L728M 20031