Consumer behaviour
by
 
Schiffman, Leon G.

Title
: 
Consumer behaviour

Author
: 
Schiffman, Leon G.

ISBN
: 
9781741031638

Edition
: 
3rd ed.

Publication Information
: 
Frenchs Forest, N.S.W. : Pearson Education Australia, 2005.

Physical Description
: 
xvi, 653 p. : ill., tables ; 26 cm.

General Note
: 
Includes index.
 
Previous ed.: Prentice Hall, 2001.

Subject Term
: 
Consumer behavior.
 
Motivation research (Marketing)
 
Marketing.

Added Author
: 
Schiffman, Leon G.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015749597658.8342 S333C 20051