pt. 1. Marketing channel systems. 1. Marketing channel concepts -- 2. The channel participants -- 3. The environment of marketing channels -- 4. Behavioural processes in marketing channels -- pt. 2. Developing the marketing channel. 5. Strategy in marketing channels -- 6. Designing marketing channels -- 7. Selecting the channel members -- 8. Target markets and channel design strategy -- pt. 3. Managing the marketing channel. 9. Motivating the channel members -- 10. Product issues in channel management -- 11. Pricing issues in channel management -- 12. Promotion through the marketing channel -- 13. Logistics and channel management -- 14. Evaluating channel member performance -- pt. 4. Additional perspectives on marketing channels. 15. Electronic marketing channels -- 16. Franchise marketing channels -- 17. Marketing channels for services -- 18. International channel perspectives -- pt. 5. Cases.