Business-to-business marketing management : a global perspective
by
 
Blythe, Jim.

Title
: 
Business-to-business marketing management : a global perspective

Author
: 
Blythe, Jim.

ISBN
: 
9781844800018
 
9780324315448

Personal Author
: 
Blythe, Jim.

Publication Information
: 
Australia : Thomson Learning, 2005.

Physical Description
: 
xviii, 403 p. : ill. ; 28 cm.

Subject Term
: 
Industrial marketing -- Management.
 
Marketing -- Management.

Added Author
: 
Zimmerman, Alan S., 1942-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015759067658.8 B661B 20051