Strategic marketing decisions in global markets
by
 
Doole, Isobel.

Title
Strategic marketing decisions in global markets

Author
Doole, Isobel.

ISBN
9781844801428

Personal Author
Doole, Isobel.

Publication Information
London : Thomson Learning, 2005.

Physical Description
xxiv, 343 p. : ill. ; 28 cm.

Subject Term
Marketing -- Management.
 
Strategic planning.

Added Author
Lowe, Robin, 1945-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015759026658.802 D691S 20051