Marketing scales handbook : a compilation of multi-item measures
by
 
Bruner, Gordon C., 1954-

Title
: 
Marketing scales handbook : a compilation of multi-item measures

Author
: 
Bruner, Gordon C., 1954-

ISBN
: 
9780877572268

Personal Author
: 
Bruner, Gordon C., 1954-

Publication Information
: 
Chicago, Ill., USA : American Marketing Association, c1992.

Physical Description
: 
xiv, 1315 p. ; 25 cm.

Subject Term
: 
Marketing research -- Statistical methods -- Handbooks, manuals, etc.
 
Scaling (Social sciences) -- Handbooks, manuals, etc.

Added Author
: 
Hensel, Paul J.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015751478082.83028 B894M 19921