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Consumer behavior

by

Hoyer, Wayne D.

Title

:

Consumer behavior

Author

:

Hoyer, Wayne D.

ISBN

:

9780618264827

Personal Author

:

Hoyer, Wayne D.

Edition

:

3rd ed.

Publication Information

:

Boston : Houghton Mifflin, c2004.

Physical Description

:

xxi, 697 p. : ill. ; 27 cm.

Subject Term

:

Consumer behavior.

Added Author

:

MacInnis, Deborah J.

Library	Material Type	Item Barcode	Shelf Number	Copy
IIEMSA	General Books	33168015757095	658.8342 H868C 2004	1