Consumer behavior : a strategic approach
by
Assael, Henry.
Title
:
Consumer behavior : a strategic approach
Author
:
Assael, Henry.
ISBN
:
9780618222155
Personal Author
:
Assael, Henry.
Publication Information
:
Boston, Mass. : Houghton Mifflin Company, c2004.
Physical Description
:
xxiii, 631 p. : ill. ; 26 cm.
Subject Term
:
Marketing research.
Consumer behavior.
Motivation research (Marketing)
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015757103 | 658.8342 A 844C 2004 | 1 |