Contents: Ch. 1. Why consultants need guerrilla marketing -- Ch. 2. What is guerrilla marketing for consultants? -- Ch. 3. Thirteen guerrilla marketing secrets -- Ch. 4. Anatomy of a marketing plan -- Ch. 5. The guerrilla's marketing road map -- Ch. 6. Beyond Web sites : create a client-centered Web presence -- Ch. 7. Boost your Web presence with a zine -- Ch. 8. Talking heads : the cost of free publicity -- Ch. 9. When it pays to advertise -- Ch. 10. Write this way -- Ch. 11. Five steps to a winning speech -- Ch. 12. Book publishing : the guerrilla's 800-pound gorilla -- Ch. 13. Survey said! : make surveys and proprietary research work -- Ch. 14. The power of giving back -- Ch. 15. All projects are not created equal -- Ch. 16. "Send me a proposal" : create proposals that win -- Ch. 17. The price is right -- Ch. 18. The guerrilla's competitive edge -- Ch. 19. After the sale : selling while serving -- Ch. 20. Put your plan into action.