Business-to-business market research
by
Block, Martin P., 1946-
Title
:
Business-to-business market research
Author
:
Block, Martin P., 1946-
ISBN
:
9780324222302
9780324400731
9780324400724
Personal Author
:
Block, Martin P., 1946-
Edition
:
2nd ed.
Publication Information
:
Mason, OH : Thomson, 2005.
Physical Description
:
x, 277 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in)
Contents
:
1. The business-to-business research landscape -- 2. Managing business-to-business market research -- 3. Secondary sources of information -- 4. Marketing databases -- 5. Analytical tools -- 6. Designing survey research -- 7. Fielding survey research -- 8. Qualitative research methods -- 9. Focus group interviews -- 10. Conjoint analysis -- 11. Multidimensional scaling and preference mapping -- 12. Marketing mix models and financial returns.
Subject Term
:
Industrial marketing -- Research.
Industrial marketing -- Management.
Marketing research.
Added Author
:
Block, Tamara Brezen.
Added Corporate Author
:
American Marketing Association.
Racom Communications.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015765213 | 658.804 B651B 2005 | 1 |