Fast second : how smart companies bypass radical innovation to enter and dominate new markets
by
Markides, Constantinos.
Title
:
Fast second : how smart companies bypass radical innovation to enter and dominate new markets
Author
:
Markides, Constantinos.
ISBN
:
9780787971540
Personal Author
:
Markides, Constantinos.
Edition
:
1st ed.
Publication Information
:
San Francisco, CA : Jossey-Bass, c2005.
Physical Description
:
vii, 200 p. ; 24 cm.
Contents
:
Spotting the real innovators -- Where do radical innovations come from? -- From new technologies to new markets -- Colonists and consolidators -- From colonization to consolidation -- Racing to be second -- The changing basis of competition -- Creating the markets of the twenty-first century.
Abstract
:
"Fast Second draws from a rich body of academic research on radical innovation and cites illustrative examples of successful fast-second firms such as Microsoft, Proctor & Gamble, Amazon, Canon, JVC, Heinz, and many others to propose a radical new innovation model for companies that aspire to create radically new markets."--BOOK JACKET.
Subject Term
:
New products -- Management.
Technological innovations -- Economic aspects.
Added Author
:
Geroski, Paul.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015757673 | 658.575 M345F 2005 | 1 |