Cognitive interviewing : a tool for improving questionnaire design
by
Willis, Gordon B. (Gordon Bruce)
Title
:
Cognitive interviewing : a tool for improving questionnaire design
Author
:
Willis, Gordon B. (Gordon Bruce)
ISBN
:
9780761928041
9780761928034
Personal Author
:
Willis, Gordon B. (Gordon Bruce)
Publication Information
:
Thousand Oaks, Calif. : Sage Publications, c2005.
Physical Description
:
xii, 335 p. : ill. ; 24 cm.
Contents
:
1. Introduction to cognitive interviewing -- 2. Setting the stage for cognitive interviewing : first principles of questionnaire design -- 3. Background and theoretical origins : the CASM approach -- 4. Cognitive interviewing in practice : think-aloud, verbal probing, and other techniques -- 5. Developing standard cognitive probes -- 6. Beyond the standard model of verbal probing -- 7. A further perspective : cognitive testing as expansive interviewing -- 8. Avoiding probing pitfalls -- 9. Selection and training of cognitive interviewers -- 10. Planning and conducting cognitive interviews -- 11. Analyzing and documenting cognitive interview results -- 12. Special applications of cognitive interviewing -- 13. Evaluation of cognitive interviewing techniques -- 14. Beyond cognitive testing : affiliated pretesting methods -- 15. Recommendations and future directions -- App. 1. Example of cognitive testing protocol -- App. 2. Examples of findings from cognitive testing reports.
Abstract
:
"Cognitive Interviewing is ideally suited as a course text for advanced undergraduate and graduate research courses across the social sciences. Professional researchers and faculty in the social sciences as well as practice fields such as medicine, business and education, will also find this an invaluable reference for survey research. There is no other book on the market that covers cognitive interviewing as applied to questionnaire design."--BOOK JACKET.
Subject Term
:
Interviewing.
Cognition.
Questionnaires -- Methodology.
Social surveys -- Methodology.
Social sciences -- Research -- Methodology.
Psychology -- Research -- Methodology.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015759265 | 011.433 W734C 2005 | 1 |