Storytelling : branding in practice
by
Fog, Klaus.
Title
:
Storytelling : branding in practice
Author
:
Fog, Klaus.
ISBN
:
9783540235019
Personal Author
:
Fog, Klaus.
Publication Information
:
Berlin ; New York : Springer, 2005.
Physical Description
:
238 p. : ill. ; 24 cm.
General Note
:
"Original Danish edition published by Samfundslitteratur 2003 with the title Storytelling-branding i praksis ... translation by Tara Stevens"--Verso of t.p.
Subject Term
:
Branding (Marketing)
Added Author
:
Budtz, Christian.
Yakaboylu, Baris.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015758291 | 658.827 F655S 2005 | 1 |