1. Winning is everything -- 2. What distinguishes the best performers -- 3. A product innovation strategy for your business : what markets, products, and technologies? -- 4. Product innovation strategy to portfolio management - resource commitment and deployment -- 5. Portfolio management for new products - picking winners and investing in the right projects -- 6. Building best practices into your idea-to-launch framework -- 7. A world-class stage-gate idea-to-launch framework for your business -- 8. The people in the product innovation war - the right climate and environment, effective NPD teams, and the role of senior management -- 9. Taking action - executive summary -- App. Effectively run gate meetings - a good procedure.