Marketing of high-technology products and innovations.
by
Mohr, Jakki J.
Title
:
Marketing of high-technology products and innovations.
Author
:
Mohr, Jakki J.
ISBN
:
9780131230231
Personal Author
:
Mohr, Jakki J.
Edition
:
2nd ed. / Jakki Mohr, Sanjit Sengupta, Stanley Slater.
Publication Information
:
[Harlow] : Pearson Education International, c2005.
Physical Description
:
xx, 450 p. ; 24 cm.
General Note
:
"International edition"
Subject Term
:
High technology industries -- Marketing.
Added Author
:
Slater, Stanley F.
Sengupta, Sanjit.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025482080 | 658.575 S476M 2005 | 1 |
| IIEMSA | General Books | 33168015764497 | 658.575 S476M 2005 | 2 |