Global marketing : foreign entry, local marketing, & global management
by
 
Johansson, Johny K.

Title
: 
Global marketing : foreign entry, local marketing, & global management

Author
: 
Johansson, Johny K.

ISBN
: 
9780071244541

Personal Author
: 
Johansson, Johny K.

Edition
: 
4th ed.

Publication Information
: 
Maidenhead : McGraw-Hill Education, 2005.

Physical Description
: 
372 p.

General Note
: 
Previous ed.: New York: McGraw-Hill/Irwin, 2003.

Subject Term
: 
Export marketing.
 
Export marketing -- Management.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015768258658.84 J65G 20051