Management of marketing
by
 
Lancaster, Geoffrey, 1938-

Title
: 
Management of marketing

Author
: 
Lancaster, Geoffrey, 1938-

ISBN
: 
9780750661034

Personal Author
: 
Lancaster, Geoffrey, 1938-

Publication Information
: 
Amsterdam : Oxford : Elsvier Butterworth Heinemann, 2005.

Physical Description
: 
xi, 410 p. : ill. ; 24 cm.

General Note
: 
Includes bibliographical references and index.
 
Formerly CIP.

Subject Term
: 
Marketing -- Management.

Added Author
: 
Reynolds, Paul.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015768860658.8 L244M 20051