Consumer psychology for marketing
by
Foxall, G. R.
Title
:
Consumer psychology for marketing
Author
:
Foxall, G. R.
ISBN
:
9781861523716
Personal Author
:
Foxall, G. R.
Edition
:
2nd ed.
Publication Information
:
London ; Boston : International Thomson Business Press, 1998.
Physical Description
:
xvi, 286 p. : ill. ; 25 cm.
Contents
:
Pt. I. Marketing and consumer behavior. 1. Consumer-oriented marketing. 2. Consumer choice -- Pt. II. The cognitive consumer. 3. Perceptual processes. 4. Cognitive and behavioral learning. 5. Attitudes and behavior -- Pt. III. The personal consumer. 6. Motivation and lifestyle. 7. Personality -- Pt. IV. The consumer environment. 8. Consumers in context. 9. Consumers in society. 10. Cleaning windows: postmodern consumer research.
Abstract
:
Consumer Psychology for Marketing offers a comprehensive, sophisticated treatment of consumer psychology. It tackles the subject directly from the viewpoint of marketing management, placing emphasis on market segmentation, product positioning and new product development. The authors bring the first edition fully up-to-date to include the latest research findings for marketing decision-making. The text covers a wide range of material on the theme of personality and new product purchase, and includes an update on repeat-buying influences and the effects of the environment on influencing consumer choice.
Subject Term
:
Consumer behavior.
Marketing -- Psychological aspects.
Added Author
:
Goldsmith, Ronald Earl.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015768241 | 658.8342 F791C 1998 | 1 |