Global marketing strategies
by
 
Jeannet, Jean-Pierre.

Title
: 
Global marketing strategies

Author
: 
Jeannet, Jean-Pierre.

ISBN
: 
9780618310593
 
9780618310609
 
9780618311910

Personal Author
: 
Jeannet, Jean-Pierre.

Edition
: 
6th ed.

Publication Information
: 
Boston : Houghton Mifflin, c2004.

Physical Description
: 
xxi, 613 p., [8] p. of plates : ill., col. maps ; 24 cm. + 1 booklet (1 v. (various pagings) ; 24 cm.)

General Note
: 
Cases in global marketing strategies, 2005 annual update: ISBN 0618310614

Subject Term
: 
Export marketing -- Management.
 
Export marketing -- Management -- Case studies.

Added Author
: 
Hennessey, Hubert D.

Added Title
: 
Cases in global marketing strategies.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
CataloguingUnknown29973-1002NO CONFIGURATION2