Marketing : a practical approach
by
Rix, Peter.
Title
:
Marketing : a practical approach
Author
:
Rix, Peter.
ISBN
:
9780074712627
Personal Author
:
Rix, Peter.
Edition
:
5th ed.
Publication Information
:
North Ryde, N.S.W. : McGraw-Hill, c2004.
Physical Description
:
xxvi, 558 p. : ill. ; 26 cm.
General Note
:
Includes index.
Previous ed.: 2001.
Abstract
:
A practical text providing case studies, exercises and examples which place marketing theory in a real world context. This new edition integrates the competencies throughout the text by following the objectives from the chapter opener and within the text through the use of colour icons.
Reading Level
:
For tertiary students.
Subject Term
:
Marketing -- Textbooks.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168020368177 | 658.8 R626M 2004 | 1 |