Programming for TV, radio, and the Internet : strategy, development, and evaluation
by
Perebinossoff, Philippe.
Title
:
Programming for TV, radio, and the Internet : strategy, development, and evaluation
Author
:
Perebinossoff, Philippe.
ISBN
:
9780240806822
Personal Author
:
Perebinossoff, Philippe.
Edition
:
[2nd ed.]
Publication Information
:
Amsterdam ; Boston : Focal Press, c2005.
Physical Description
:
xx, 324 p. : ill. ; 26 cm.
General Note
:
Rev ed. of: Programming for TV, radio, and cable / by Edwin T. Vane, Lynne S. Gross. c1994.
Contents
:
1. The history of programming -- 2. Sources of television programming -- 3. Sources of radio and Internet programming -- 4. Development -- 5. Testing -- 6. Elements of successful programming -- 7. Influences on television programming -- 8. Influences on radio and Internet programming -- 9. Scheduling strategies for television -- 10. Scheduling strategies for radio and the Internet -- 11. Program evaluation -- 12. Changing and canceling programs -- 13. Programming ethics.
Subject Term
:
Broadcasting -- Planning.
Television programs -- Planning.
Radio programs -- Planning.
Webcasting -- Planning.
Added Author
:
Gross, Lynne S.
Gross, Brian, 1969-
Vane, Edwin T. Programming for TV, radio, and cable.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015768878 | 791.440236 P434P 2005 | 1 |