Make no little plans -- It's about your values -- Opportunities, ideation, and concept -- The importance of the first store -- Maximizing the retail experience through design -- Seamlessly connecting design to brand while staying on budget -- Merchandising : maximizing your profits -- Customizing customer service -- Go long -- Blueprint for execution -- Taking your organization long -- Kicking the economic model into gear -- Wellsprings to expansion -- Own Main & Main -- How to grow rapidly without stumbling -- Hot spots, oil stains, and the perfect location -- A walk through the locationing process -- Real estate : who needs who more, when -- Push the envelope -- Innovation as the path to growth -- Defining your mission in the new age of retail.