Competing for capital : investor relations in a dynamic world
by
 
Marcus, Bruce W., 1925-

Title
Competing for capital : investor relations in a dynamic world

Author
Marcus, Bruce W., 1925-

ISBN
9780471448624

Personal Author
Marcus, Bruce W., 1925-

Publication Information
Hoboken, N.J. : John Wiley & Sons, Inc., c2005.

Physical Description
p. cm.

Contents
Ch. 1. Strategic factors in a new environment -- Ch. 2. The new investor - and what influences the investment decision -- Ch. 3. Regulation -- Ch. 4. The street -- Ch. 5. Talking to the financial community and the shareholder -- Ch. 6. Analysis and analysts -- Ch. 7. Dealing with the business and financial media -- Ch. 8. The future of investor relations.

Abstract
"Since Competing for Capital was first published in 1975, there is virtually no area of investor relations that hasn't changed, and the competition for investment capital has become keener. Currently, competition for an investor's dollar has become so acute, and the regulations so different, that it requires an entirely fresh view of long-standing investor relations practice. This book addresses the updates in recently passed laws and regulations, including Sarbanes-Oxley, and delineates the significant changes that have occurred over the past years within both corporations and the financial community in respect to investors and contemporary investor relations practices.".
 
"From new configurations of financial institutions and companies to the changing attitudes of, and toward, investors, Competing for Capital offers readers a contemporary view of the dynamic and vital world of investor relations, essential to better informing investors and to help corporations to better compete in the capital markets."--BOOK JACKET.

Subject Term
Investments -- United States.
 
Corporations -- Investor relations -- United States.
 
Stockbrokers -- United States.
 
Investment analysis.

Electronic Access
Table of contents http://www.loc.gov/catdir/toc/ecip0422/2004019426.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015768936659.285 M322C 20051