New consumer marketing : managing a living demand system
by
 
Baker, Susan.

Title
: 
New consumer marketing : managing a living demand system

Author
: 
Baker, Susan.

ISBN
: 
9780470844823

Personal Author
: 
Baker, Susan.

Publication Information
: 
Chichester : John Wiley & Sons, Ltd., c2003.

Physical Description
: 
xii, 204 p. : ill. ; 24 cm.

Contents
: 
1. Earthquake! -- 2. The New Consumer -- 3. Concerns of Brand Owners and Retailers -- 4. New Consumer Marketing -- 5. A Model of New Consumer Marketing -- 6. Value Definition -- 7. Value Creation -- 8. Value Delivery -- 9. Demand System Management.

Subject Term
: 
Marketing.

Added Author
: 
Bass, Margrit.

Electronic Access
: 
Table of contents http://www.loc.gov/catdir/toc/wiley031/2003007455.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015763911658.8 B168N 20031