Advertising and promotion : communicating brands
by
Hackley, Christopher E.
Title
:
Advertising and promotion : communicating brands
Author
:
Hackley, Christopher E.
ISBN
:
9780761941545
9780761941538
Personal Author
:
Hackley, Christopher E.
Publication Information
:
London : SAGE, 2005.
Physical Description
:
[viii], 264 p., [8] p. of plates : ill. (some col.) ; 25 cm.
Subject Term
:
Communication in marketing.
Advertising -- Research.
Advertising -- Brand name products.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015761865 | 659.1 H122A 2005 | 1 |