Business-to-business marketing : relationships, systems and communications
by
 
Fill, Chris.

Title
: 
Business-to-business marketing : relationships, systems and communications

Author
: 
Fill, Chris.

ISBN
: 
9780273682790

Personal Author
: 
Fill, Chris.

Edition
: 
4th ed.

Publication Information
: 
Harlow, England ; New York : Financial Time Prentice Hall, 2005

Physical Description
: 
xix, 380 p. : ill. ; 25 cm.

General Note
: 
Rev. ed. of: Marketing communications. 3rd ed. 2002.

Subject Term
: 
Communication in marketing.
 
Marketing channels.
 
Sales promotion.

Added Author
: 
Fill, Karen.
 
Fill, Chris. Marketing communications.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015770031658.804 F484B 20041