Strategic public relations : an audience-focused approach
by
 
Diggs-Brown, Barbara.

Title
: 
Strategic public relations : an audience-focused approach

Author
: 
Diggs-Brown, Barbara.

ISBN
: 
9781111840167

Personal Author
: 
Diggs-Brown, Barbara.

Edition
: 
International ed.

Publication Information
: 
Australia ; United Kingdom : Wadsworth Cengage Learning, ©2012.

Physical Description
: 
xxix, 498 pages : illustrations, portraits ; 26 cm

Contents
: 
Part 1: GETTING ORIENTED. 1. What Is Public Relations? 2. Who Are Public Relations Practitioners? 3. Historical Perspective -- 4. Strategy in Public Relations -- Part 2: FOUNDATIONS OF PUBLIC RELATIONS. 5. Communicating with Audiences -- 6. Researching Effectively -- 7. Adhering to Ethical Practices and Meeting Professional Standards -- 8. Staying within Legal Bounds -- 9 Understanding and Applying Theories of Public Relations -- Part 3: THE PROCESS OF STRATEGIC PUBLIC RELATIONS. 10. Problem Discovery and Analysis -- 11. Program Planning -- 12. Campaign Implementation -- 13. Program Evaluation and Campaign Follow-Up. Part 4: GUIDE TO PUBLIC RELATIONS TACTICS. 14. Written Tactics -- 15. Spoken Tactics -- 16. Visual and Interactive Tactics -- Part 5: PUBLIC RELATIONS PRACTICE IN CONTEXT. 17. Corporate Sector -- 18. Nonprofit Sector -- 19. Politics and Government -- 20. International Public Relations.

Abstract
: 
Highlighting audience-focused principles and techniques of audience research and recurring assessment, this title is based on the premise that public relations (PR) is a management function, one coordinated with an organization's other management divisions. It provides a comprehensive survey of PR's foundations, processes, tactics, and contexts.

Subject Term
: 
Public relations.
 
Public relations. (OCoLC)fst01082892


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIE SandtonGeneral Books000110802659.2 DIG1
IIE SandtonGeneral Books000098270659.2 DIG2
IIEMSAGeneral Books33168025561487659.2 D573S 20121