Introduction, Big Brother International / Ernest Mathijs and Janet Jones -- Big Brother and its moral guardians : reappraising the role of intellectuals in the Big Brother panic / Daniël Biltereyst -- Desire and resistance : Big Brother in the Dutch public sphere / Lisbet Van Zoonen -- Watching Big Brother UK / Annette Hill -- Who is the fairest of them all? : gendered readings of Big Brother UK / Daniel Chandler and Merris Griffiths -- What viewer? : notions of "the audience" in the reception of Big Brother Belgium / Ernest Mathijs and Wouter Hessels -- Debating Big Brother Belgium : framing popular media culture / Philippe Meers and Sofie Van Bauwel -- Big Brother as television text : frames of interpretation and reception in Germany / Lothar Mikos -- Loft story : Big Brother France and the migration of genes / François Jost -- Fight, love and tears : an analysis of the reception of Big Brother in Latin America / Fernando Andacht -- Media monkeys : intertextuality, fandom and Big Brother Turkey / Bariş Kiliçbay and Mutlu Binark -- Grande Fratello : interactions between tension and obscenity in Big Brother Italy / Marco Centorrino -- Big Brother South Africa : a popular form of cultural expression / Magriet Pitout -- Watching Big Brother at work : a production study of Big Brother Australia -- Jamming Big Brother USA : webcasting, audience intervention and narrative activism / Pamela Wilson -- Emerging platform identities : Big Brother UK and interactive multi-platform usage / Janet Jones -- It's only a game show : Big Brother and the theatre of spontaneity / Jon Dovey -- Epilogue, In front of our eyes : notes on Big Brother / Gary Carter.