Does your marketing sell? : the secret of effective marketing communications
by
 
Moore, Ian.

Title
: 
Does your marketing sell? : the secret of effective marketing communications

Author
: 
Moore, Ian.

ISBN
: 
9781857883503

Personal Author
: 
Moore, Ian.

Publication Information
: 
London : Nicholas Brealey Publishing, 2005.

Physical Description
: 
278 p. : ill. ; 23 cm.

Contents
: 
Step 1. Navigation - understanding -- Step 2. Ease - convenience -- Step 3. Wording - conversation -- Step 4. Attention - serendipity -- Step 5. Interest - persuadability -- Step 6. Desire - knowledge -- Step 7. Action - permission.

Abstract
: 
"Does Your Marketing Sell? is a distillation of the author's 25 years of successful sales and marketing experience, hundreds of real case studies, the pick of marketing communications research, and the received wisdom from some of the world's greatest marketers."--BOOK JACKET.

Subject Term
: 
Communication in marketing.

Electronic Access
: 
Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030359.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015769736658.802 M821D 20051