The growth gamble : when leaders should bet big on new businesses and how to avoid expensive failures
by
Campbell, Andrew.
Title
:
The growth gamble : when leaders should bet big on new businesses and how to avoid expensive failures
Author
:
Campbell, Andrew.
ISBN
:
9781904838043
Personal Author
:
Campbell, Andrew.
Publication Information
:
Boston : Nicholas Brealey International, 2005.
Physical Description
:
p. cm.
Contents
:
Foreword / Gary Hamel -- Ch. 1. The challenge of new businesses -- Ch. 2. Beating the odds -- Ch. 3. The difficulties of building new legs -- Ch. 4. When low growth is better than gambling -- Ch. 5. The new businesses traffic lights -- Ch. 6. Diversification -- Ch. 7. Searching for new businesses -- Ch. 8. Is there a role for corporate venturing? -- Ch. 9. Positioning and supporting a new business -- Ch. 10. An age of realism.
Subject Term
:
Conglomerate corporations -- Planning.
Conglomerate corporations -- Management.
Corporations -- Growth.
Business planning.
Corporate culture.
Added Author
:
Park, Robert.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015769314 | 658.11 C187G 2005 | 1 |