The fortune at the bottom of the pyramid : eradicating poverty through profits
by
 
Prahalad, C. K.

Title
: 
The fortune at the bottom of the pyramid : eradicating poverty through profits

Author
: 
Prahalad, C. K.

ISBN
: 
9780137009275

Personal Author
: 
Prahalad, C. K.

Edition
: 
Rev. and updated 5th anniv. ed.

Publication Information
: 
Upper Saddle River, N.J. : Wharton School Pub., ©2010.

Physical Description
: 
xxii, 407 pages : illustrations, maps ; 24 cm + 1 CD-ROM (4 3/4 in.)

General Note
: 
Companion disc includes "12 video cases shot on location in Peru, Mexico, Venezuela, India, and Brazil plus one all-new video case. Bonus case studies (text): the EID Parry story; Innovations in energy: E = Co's investment in Tecnosol; Citizen centricity: e-governance in Andhra Pradesh."

Contents
: 
pt. I. Private sector and poverty : progress during 2004-2009 -- pt. II. The original text of the book -- The market at the bottom of the pyramid -- Products and services for the BOP -- BOP : a global opportunity -- The ecosystem for wealth creation -- Reducing corruption : transaction governance capacity -- Development as social transformation -- pt. III. CEO reactions to the concept and the book -- pt. IV. Case studies and CEO comments -- pt. V. Video clips (on CD and www.whartonsp.com/Prahalad).

Abstract
: 
Pt. 1. Private sector and poverty : progress during 2004-2009 -- pt. 2. The original text of the book -- pt. 3. CEO reactions to the concept and the book -- pt. 4. Case studies and CEO comments -- pt. 5. Video clips.

Subject Term
: 
International business enterprises -- Social aspects -- Developing countries.
 
Non-governmental organizations -- Developing countries.
 
Poor -- Developing countries.
 
Economic assistance -- Developing countries.
 
Globalization -- Economic aspects -- Developing countries.
 
Economic assistance. (OCoLC)fst00901592
 
Globalization -- Economic aspects. (OCoLC)fst00943533
 
International business enterprises -- Social aspects. (OCoLC)fst00976840
 
Non-governmental organizations. (OCoLC)fst01038524
 
Poor. (OCoLC)fst01071040
 
Armut
 
Globalisierung
 
Multinationales Unternehmen
 
Nichtstaatliche Organisation
 
Soziale Verantwortung
 
Wirtschaftsentwicklung
 
Wirtschaftsethik
 
Wirtschaftshilfe
 
Empresas internacionales -- Aspectos sociales -- Países en desarrollo.
 
Organizaciones no gubernamentales -- Países en desarrollo.
 
Pobres -- Países en desarrollo.
 
Asistencia económica -- Países en desarrollo.
 
Globalización -- Aspectos económicos -- Países en desarrollo.

Geographic Term
: 
Developing countries. (OCoLC)fst01242969
 
Entwicklungsländer

Electronic Access
: 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=018682859etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018682859&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
 
Related website with videos available: http://www.whartonsp.com/Prahalad


LibraryMaterial TypeItem BarcodeShelf NumberCopyStatus
VEGA BordeauxRecommended Books000114511338.888 PRA1Short Loans
VEGA Cape TownReference Books000035994338.8881724 PRA1Short Loans
VEGA DurbanGeneral Books000012624338.888 PRA1zStandard shelving location
VEGA PretoriaPrescribed books000133315338.8 PRA1Short Loans