Power brands : measuring, making, and managing brand success
by
 
Perrey, Jesko, author.

Title
: 
Power brands : measuring, making, and managing brand success

Author
: 
Perrey, Jesko, author.

ISBN
: 
9783527507818

Personal Author
: 
Perrey, Jesko, author.

Edition
: 
Third revised edition.

Physical Description
: 
329 pages : color illustrations ; 24 cm

Abstract
: 
"What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to these and other questions can be found with the proven BrandMatics concept from McKinsey."--Back cover.

Subject Term
: 
Brand name products.
 
Brand name products -- Management.

Added Author
: 
Freundt, Tjark,
 
Spillecke, Dennis,
 
Riesenbeck, Hajo. Power brands.


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