The advertiser's handbook for budget determination
by
Broadbent, Simon.
Title
:
The advertiser's handbook for budget determination
Author
:
Broadbent, Simon.
ISBN
:
9780669181395
Personal Author
:
Broadbent, Simon.
Publication Information
:
Lexington, Mass. : Lexington Books, ©1988.
Physical Description
:
xiii, 235 pages : illustrations ; 25 cm
Subject Term
:
Advertising media planning.
Advertising -- Costs.
Advertising -- Finance.