Blog marketing : the revolutionary new way to increase sales, build your brand, and get exceptional results
by
 
Wright, Jeremy.

Title
: 
Blog marketing : the revolutionary new way to increase sales, build your brand, and get exceptional results

Author
: 
Wright, Jeremy.

ISBN
: 
9780072262513

Personal Author
: 
Wright, Jeremy.

Publication Information
: 
New York : McGraw-Hill, c2006.

Physical Description
: 
xiv, 321 p. : ill. ; 23 cm.

General Note
: 
Includes bibliographical references (p. 307-308) and index.

Contents
: 
Blogging basics -- Getting into the blogging mindset -- The power of blogs for business -- How your company can use blogs -- How to market your company using blogs -- Using blogs to increase internal communication -- Find out what's being said about your company & products -- Participating in your blog -- Dealing with negativity -- How to succeed in your blogging -- The future of business blogging.

Subject Term
: 
Marketing -- Blogs.
 
Blogs -- Economic aspects.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020369449658.872 W951B 20061