Business communication : process & product
by
 
Guffey, Mary Ellen.

Title
Business communication : process & product

Author
Guffey, Mary Ellen.

ISBN
9780324223040
 
9780324311907
 
9780324312232

Personal Author
Guffey, Mary Ellen.

Edition
5th ed.

Publication Information
Mason, Ohio : Thomson/South-Western, c2006

Physical Description
xxix, 585, [83] p. : col. ill. ; 26 cm.

Contents
Unit One. Communication Foundations: 1. Communicating at work -- 2. Communicating in small groups and teams; 3. Workplace listening and nonverbal communication; 4. Communicating across cultures -- Unit Two. Guffey's 3-x3- writing process: 5. Writing Process Phase 1: Analyze, Anticipate, Adapt; 6. Writing Process Phase 2: Research, Organize, Compose; 7. Writing Process phase 3: Revise, Proofread, Evaluate -- Unit Three. Business Correspondence: 8. Routine e-mail messages and memos; 9. Routine letters and goodwill messages; 10. Persuasive and sales messages; 11. Negative messages -- Unit Four. Reports and Proposals: 12. Preparing to write business reports; 13. Organizing and writing typical business reports; 14. Proposals and formal reports -- Unit Five. Presentations: 15. Speaking with confidence; 16. Employment communication -- Appendices: Appendix A. Competent language usage essentials (CLUE); Appendix B. Guide to document formats; Appendix C. Documentation formats; Appendix D. Correction symbols.

Subject Term
Business writing.
 
English language -- Business English.
 
Business communication.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
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