Business strategy in a semiglobal economy
by
Mourdoukoutas, Panos.
Title
:
Business strategy in a semiglobal economy
Author
:
Mourdoukoutas, Panos.
ISBN
:
9780765613424
9780765613417
Personal Author
:
Mourdoukoutas, Panos.
Publication Information
:
Armonk, N.Y. : M. E. Sharpe, c2006.
Physical Description
:
xv, 213 p. : ill. ; 24 cm.
Contents
:
Introduction : the rise of the semiglobal economy -- Pt. I : The two segments of the semiglobal economy -- The highly globalized segment -- The highly localized segment -- Pt. II : The portrait of the semiglobal corporation -- Vision -- Competitive strategy -- Coordination -- Communication -- Motivation -- The future of the semiglobal corporation.
Subject Term
:
Strategic planning.
Globalization.
International business enterprises.
Competition, International.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168020369795 | 658.4012 M929B 2006 | 1 |