Business strategy in a semiglobal economy
by
 
Mourdoukoutas, Panos.

Title
Business strategy in a semiglobal economy

Author
Mourdoukoutas, Panos.

ISBN
9780765613424
 
9780765613417

Personal Author
Mourdoukoutas, Panos.

Publication Information
Armonk, N.Y. : M. E. Sharpe, c2006.

Physical Description
xv, 213 p. : ill. ; 24 cm.

Contents
Introduction : the rise of the semiglobal economy -- Pt. I : The two segments of the semiglobal economy -- The highly globalized segment -- The highly localized segment -- Pt. II : The portrait of the semiglobal corporation -- Vision -- Competitive strategy -- Coordination -- Communication -- Motivation -- The future of the semiglobal corporation.

Subject Term
Strategic planning.
 
Globalization.
 
International business enterprises.
 
Competition, International.

Electronic Access
Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005021259.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020369795658.4012 M929B 20061