Of love and luminescence : what, why, and how things get measured -- Doing the math : scales, standards and some beautiful measurements -- The ratings game : "overall" measurements and rankings -- Measurement in business : what gets measured gets done -- Games of inches : sports and measurement -- Measuring the mind : intelligence, biology, and education -- Man : the measure of all things -- It's not just the heat, it's the humidity : global warming and environmental measurement -- Garbage in equals garbage out : the computer and measurement -- How funny is that? Knowledge without measurement? -- Faith, hope, and love : the future of measurement--and of knowledge.