Advertising : concept and copy
by
 
Felton, George, 1947-

Title
Advertising : concept and copy

Author
Felton, George, 1947-

ISBN
9780131896550

Personal Author
Felton, George, 1947-

Publication Information
Englewood Cliffs, N.J. : Prentice Hall, ©1994.

Physical Description
xii, 356 pages : illustrations ; 28 cm

General Note
Includes index.

Subject Term
Advertising.

Electronic Access
Table of contents http://www.gbv.de/dms/bowker/toc/9780131896550.pdf