Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing
by
 
Lehu, Jean-Marc.

Title
: 
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing

Author
: 
Lehu, Jean-Marc.

ISBN
: 
9780749445669

Personal Author
: 
Lehu, Jean-Marc.

Publication Information
: 
London ; Philadelphia : Kogan Page, 2006.

Physical Description
: 
xii, 252 p. : ill. ; 25 cm.

Subject Term
: 
Product management.
 
Product life cycle.

Electronic Access
: 
Table of contents http://www.loc.gov/catdir/toc/ecip063/2005033280.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020372401658.56 L524B 20061