Brands : meaning and value in media culture
by
 
Arvidsson, Adam.

Title
: 
Brands : meaning and value in media culture

Author
: 
Arvidsson, Adam.

ISBN
: 
9780415347167
 
9780415347150

Personal Author
: 
Arvidsson, Adam.

Publication Information
: 
London ; New York : Routledge, 2006.

Physical Description
: 
168 p. ; 24 cm.

Contents
: 
Introduction -- Consumption -- Marketing -- Brand management -- Online branding -- The brand as informational capital.

Subject Term
: 
Brand name products.
 
Branding (Marketing)
 
Brand name products -- Management.
 
Internet marketing.

Electronic Access
: 
Table of contents http://www.loc.gov/catdir/toc/ecip0510/2005009512.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020374688658.827 A795B 20061