Essentials of marketing communications
by
Blythe, Jim.
Title
:
Essentials of marketing communications
Author
:
Blythe, Jim.
ISBN
:
9780273702054
Personal Author
:
Blythe, Jim.
Edition
:
3rd ed.
Publication Information
:
New York : FT/Prentice Hall, 2006.
Physical Description
:
xii, 332 p. ; 25 cm.
General Note
:
Rev. ed. of: Essentials of marketing. 2nd ed. 2001.
Subject Term
:
Marketing.
Communication in marketing.
Added Author
:
Blythe, Jim. Essentials of marketing.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025524063 | 658.8 B661E 2006 | 1 |
| IIEMSA | General Books | 33168025526308 | 658.8 B661E 2006 | 2 |
| IIEMSA | General Books | 33168025524105 | 658.8 B661E 2006 | 3 |