Basic marketing research
by
 
Churchill, Gilbert A.

Title
: 
Basic marketing research

Author
: 
Churchill, Gilbert A.

ISBN
: 
9780324305418
 
9780324361025

Personal Author
: 
Churchill, Gilbert A.

Edition
: 
6th ed.

Publication Information
: 
Mason, Ohio : Thomson/South-Western, c2007 [i.e. 2006]

Physical Description
: 
xxv, 593 p. : ill. ; 28 cm.

Subject Term
: 
Marketing research.

Added Author
: 
Brown, Tom J.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020376576658.83 C563B 20061