Services marketing : concepts, strategies & cases
by
 
Hoffman, K. Douglas.

Title
: 
Services marketing : concepts, strategies & cases

Author
: 
Hoffman, K. Douglas.

ISBN
: 
9780324319965

Personal Author
: 
Hoffman, K. Douglas.

Edition
: 
3rd ed.

Publication Information
: 
Mason, Ohio : Thomson /South-Western, c2006.

Physical Description
: 
xix, 588 p. : ill. ; 24 cm.

General Note
: 
Rev. ed of: Essentials of services marketing. 2nd ed. c2002.

Subject Term
: 
Service industries -- Marketing.

Added Author
: 
Bateson, John E. G.
 
Hoffman, K. Douglas. Essentials of services marketing.

Electronic Access
: 
Table of contents http://www.loc.gov/catdir/toc/fy0607/2005934852.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020377228658.8 H699S 20061