Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value
by
 
Haywood, Roger, 1939-

Title
: 
Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value

Author
: 
Haywood, Roger, 1939-

ISBN
: 
9780749444082

Personal Author
: 
Haywood, Roger, 1939-

Edition
: 
3rd ed.

Publication Information
: 
Sterling, VA : Kogan Page, c2005.

Physical Description
: 
xvi, 320 p. ; 24 cm.

General Note
: 
Previous ed. published as: Manage your reputation. London : Kogan Page, c2002.

Subject Term
: 
Public relations.
 
Corporate image.
 
Organizational effectiveness.

Added Author
: 
Haywood, Roger, 1939- Manage your reputation.

Electronic Access
: 
Table of contents http://www.loc.gov/catdir/toc/ecip0510/2005009330.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020371122659.2 H427C 20051