Competitive strategy for media firms : strategic and brand management in changing media markets
by
 
Chan-Olmsted, Sylvia M.

Title
: 
Competitive strategy for media firms : strategic and brand management in changing media markets

Author
: 
Chan-Olmsted, Sylvia M.

ISBN
: 
9780805848120

Personal Author
: 
Chan-Olmsted, Sylvia M.

Publication Information
: 
Mahwah, N.J. : L. Erlbaum Associates, 2006.

Physical Description
: 
xiv, 242 p. : ill. ; 24 cm.

Series
: 
LEA's communication series

Series Title
: 
LEA's communication series

Subject Term
: 
Broadcasting -- Management.
 
Brand name products -- Management.
 
Branding (Marketing)


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020371403384.540684 C454C 20061