Consumer behaviour
by
Evans, Martin (Martin J.)
Title
:
Consumer behaviour
Author
:
Evans, Martin (Martin J.)
ISBN
:
9780470093528
Personal Author
:
Evans, Martin (Martin J.)
Publication Information
:
Hoboken, NJ : John Wiley & Sons, Ltd., c2006.
Physical Description
:
xv, 404 p. ; 26 cm.
Contents
:
Individual aspects of consumer behaviour -- Consumer motives and values -- Consumer response to marketing 1: exposure, attention, perception -- Consumer response to marketing 2: learning, attitudes -- Consumer response to marketing 3: action, post purchase dissonance, consumer involvement -- Consumer demographics -- Consumer psychographics -- Article Piacentini, M. and Mailer, G. (2004) Symbolic Consumption in Teenagers' Clothing Choice, Journal of Consumer Behaviour 3(3), 231-264 -- Social and group aspects of consumer behaviour -- Social group, tribal and household buying influences -- Culture, sub culture -- Article Belch & Willis (2002) Family Decision Making at the Turn of the century: Has the Changing Structure of Households Impacted the Family Decision-Making Process? Journal of Consumer Behaviour 2(2), 111-124 -- Integrated approaches to consumer behaviour -- New product buying -- Repeat, loyal and relational behaviour -- Databased consumer behaviour -- Consumer misbehaviour -- Article Fitchett, J. A. and Smith, A. (2002), Consumer Behaviour in an Unregulated Market: the Satisfactions and Dissatisfactions of Illicit Drug Consumption, Journal of Consumer Behaviour 1(4), 355-368 -- Article Woodside, A.G. (2004), Advancing Means-End Chains by Incorporating Heider's Balance Theory and Fournier's Consumer brand Relationship Typology, Psychology and Marketing 21(4), 279-294.
Subject Term
:
Consumer behavior.
Added Author
:
Foxall, G. R.
Jamal, Ahmad, 1965-
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168020394207 | 658.8342 E92C 2006 | 1 |
| IIEMSA | General Books | 33168020377897 | 658.8342 E92C 2006 | 3 |