Hospitality marketing management
by
Reid, Robert D.
Title
:
Hospitality marketing management
Author
:
Reid, Robert D.
ISBN
:
9780471476542
Personal Author
:
Reid, Robert D.
Edition
:
4th ed.
Publication Information
:
Hoboken, N.J. : Wiley, c2006.
Physical Description
:
xiv, 626 p.: col. ill. ; 29 cm.
Subject Term
:
Hospitality industry -- Marketing.
Food service -- Marketing.
Restaurants -- Marketing.
Added Author
:
Bojanic, David C.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168020377814 | 647.950688 R357H 2006 | 1 |